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HTC Corporation, a global designer of smartphones, today unveiled the HTC Desire Z Android-based smartphone in India, featuring the new HTC Sense experience. The new HTC Sense focuses on enriching the mobile experience, wherein the customer is placed at the centre of a whole new world of features.

The HTC Sense incorporates a number of key innovations including a series of connected services called HTCSense.com. This is part of HTC’s effort to make its phones work in a more personal and natural way.

“It is HTC’s endeavor to push mobile phone experience to newer levels, and the HTC Desire Z stands testimony to it. For a new empowered India which is constantly on the move, the dedicated features of the HTC Desire Z will make it the tool of choice in seamless connectivity and convenience. This, combined with the HTC Sense experience will take the user beyond the phone to a whole new level with a series of connected HTC services we call HTCSense.com”, said Ajay Sharma, Country Head, HTC India. “We are upbeat about the prospects of the Desire Z and believe that Indian mobile phone users will enjoy HTC’s innovations in the new HTC Desire Z.”

HTC Desire Z increases convenience by providing the best of both worlds, with a super responsive 3.7 inch touch screen that enables surfing the web with a mere touch and a dedicated QWERTY keyboard for quick texting and emails. The Desire Z is the ultimate connectivity tool for people on the go, taking surfing and mailing to the next level of convenience. A phone that puts all email accounts in one inbox, a unique ‘pop hinge’ that opens to reveal a QWERTY keyboard, are some of the features that makes the Desire Z a power gadget. HTC Desire Z’s keyboard also includes a variety of keyboard shortcuts and two customizable keys for providing instant access to common functions without the need to open menus. Other features include HD video recording and a 5-megapixel camera with flash. The Desire Z is equipped with the 800MHz Qualcomm 7230 processor for improved performance.

The new HTC Sense experience offers a variety of enhancements that improve how people capture, create, share and access multimedia content. With a newly created camera experience, people can record HD videos or capture images with a variety of fun camera effects. With HTC Locations, a new differentiated online mapping experience, people have instant, on-demand mapping without download delays or incurring mobile roaming charges.

With the new HTCSense.com service, people can simply manage their mobile phone experience from their HTC phone or personal computer. For example, people can easily locate a missing phone by triggering the handset to ring loudly, even if it is set to silent, or to flag its location on a map. If the phone’s been lost or stolen, users can remotely lock the phone, forward calls and texts to another phone, send a message to the phone to arrange its return or even remotely wipe all personal data from it. HTCSense.com makes it easy to setup a new HTC phone or access archived mobile content such as contacts, text messages and call history from a PC browser. People can also customize their phones with exclusive HTC content like wallpapers, HTC scenes, sounds or plug-ins.

The HTC Desire Z will be available at a Market Operating Price of Rs. 25,590* at all authorized HTC resellers across the country.

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